Katy Mooney

Hi, I’m Katy! Here’s what I do best, along with samples of my work.

Curate a strong web presence by managing cohesive, east-to-use websites

I spearheaded content strategy changes that have led to consistent double-digit year-over-year growth in search and organic traffic for gunnisoncrestedbutte.com. I also ushered the site through a redesign and merged it with two other sites.

Increase site visitors by creating SEO web content

Strategic SEO has earned many pages I’ve created, such as this article about the Gunnison National Forest, a spot on the first Google SERP page alongside powerful government sites. This blog article about Crested Butte mountain bike trails and this guide to skiing Crested Butte Mountain Resort are examples of content that has acted as a gateway to get new users to the site.

Convert customers through compelling landing pages

I’d love to tell you how I used data and analytics tools to improve the conversion rate of this landing page.

Connect with the right people crafting audience-specific copy

My background in journalism gives me to tools to research and write about any topic, like this copy I wrote about an economic development organization.

Engage audiences through timely and relevant email marketing

Here’s a high-converting welcome email I wrote to folks who expressed interest in Black Canyon National Park (and opted in to receiving communications, of course!).

Tell a story by curating a coordinated brand image

Let me tell you about the time my team worked with several vendors to re-brand Gunnison Crested Butte Tourism from the ground up.

Make data-driven decisions by leveraging analytics tools

There’s no shortage of data out there! These days, it’s all about focusing on the right data to make calculated changes to achieve specific goals.

Increase efficiency with AI and LLMs

When used responsibly, LLMs save time and boost creativity for website management and content creation.

Keep a pulse on travel, tourism and outdoor adventure sports